The winner of this contest Miss Yakuza will be present at the game Yakuza 5, and also will be the star of this game advertisements. Sega did not say in detail the role of Miss Yakuza game in the future.
To be eligible for this contest, Miss Yakuza candidates must be aged 18 and over. Miss Yakuza candidate is of course a woman should be genuine, not "women's imitation". If the prospective Miss under 20 years old Yakuza, Sega asked them to make a written statement that states get permission from each parent for this contest.
If passed at the beginning of the judging (written exam), then Miss Yakuza candidate must follow the will-hosted the next auditions in each city from February 18 until March 4, 2012. Those who pass the first audition, then be invited to Tokyo to star in a promotional film Yakuza game 5 and will be scanned his face for the 3D model. Sega will open online voting from March to June 2012, to find the first winner will be announced in June 2012.